In the world of NONPLUS, clothes are never just clothes. Behind every piece is the idea that fashion can be stylish, comfortable, timeless and sustainable at the same time – all without frills, honestly and transparently. From the very beginning, our goal was to create staple pieces that would remain stable points of the wardrobe in the long term and that would make both body and soul feel at home when worn.
On the path of slow fashion.
THE NONPLUS pieces do not follow fast-moving trends, but are consciously built on a slow fashion approach. Every top, pants, skirt or jacket is made to remain as valuable and wearable years later as it was on the first day. We don't want to look too much, we don't want to be loud - we believe that true elegance lies in simplicity.
Harmony of body and soul.
The essence of the brand is closely linked to the philosophy of yoga: for us, dressing is not just an external appearance, but also an internal journey. Our clothes reflect the "naturalness of movement", the "breathing "freedom" and "presence in silence". We design pieces that make you feel self-identical, light and free - whether in the rush of everyday life or in moments of calm.
Transparency and credibility.
It is important for us that you know: Where do NONPLUS clothes come from, who makes them, and why they cost as much as they do. At our sewing base, every process is tangible, from the cutting table to the finished garment. We don't think in terms of mass production, but in transparent, real work processes, behind which there are people and values. That's why our prices don't stem from marketing gimmicks, but from quality, local production, and fair wages.
Community and connection.
THE NONPLUS has always been more than a brand: a community held together by shared values. Whether it's open days where we give a glimpse behind the scenes or shared yoga classes where we practice together - these occasions are about building real relationships and meeting in person those who are passionate about the NONPLUS pieces are chosen by those who live everyday lives that share the NONPLUS philosophy - this way the flow and connection with each other will be natural.
The power of silence.
In the noise of the world, everyone needs a safe place to breathe. This is what the peace of home provides - and NONPLUS offers this - a calm space where we can meet simply and honestly, whether it's at the open days in Varroda or a quiet yoga practice. We don't want to say more than we are. We believe that this kind of peace and clarity gives the value of our brand.
The pieces of the NONPLUS BASIC COLLECTION are the purest forms of this philosophy: comfortable, premium quality basic pieces that go beyond fashion. Not just clothes, but companions in everyday life – so that you can be self-identical, free and relaxed anywhere and anytime. Stable, reliable, honest – now and in the future. If you would like to get closer to us and take a look into the world of sewing - we are waiting for you at our next open day, where we can connect, talk and show you how our collections are created in person: NONPLUS OPEN DAY
