We have been present on the Hungarian fashion brand market for almost ten years with unbroken success. Last spring, the brand reached a defining milestone: we embarked on a much more conscious path in the construction of our collections, the use of materials, the image elements and the operation of everyday work processes. As a result, our showroom on Andrássy Street was established as a single physical store, and part of this process was the strengthening of our online market presence, the building of our more active and conscious social media communication, and the creation of our renewed website.
All NON+ pieces are characterized by elegant, clean minimalism, comfortable basicness, and the attitude that instead of following current fashion trends, the brand's unchanging, unique, cool style provides the basic character. Each collection has a specific slogan and a personal thought, which mark certain stages of the inner journey of the brand's designer, Sarolta Kiss.
We have been working on the renewal of the brand and the perfection of the new operating model for two years. This process involves many changes, difficult and sometimes painful decisions, which are essential for conscious brand building. However, the hard work is bearing fruit and it is clear that we are clearly moving in the right direction. Inspired by this process and of course by the spring momentum, we chose the slogan Let's go as the motto for the 2018 spring-summer collection. The motto is also important because customers can identify with it, as they also have the basic awareness that makes them choose NON+ from time to time.
In terms of collections, the novelty of last year is that the seasonal collection and the brand's BASIC line have been separated, which is even more distinct from this spring season. Previously, 2-300 models were available in the webshop, which were produced for individual orders. However, this quantity slowly became unmanageable, so last spring we reduced the BASIC collection to 105 basic styles, which we produce in black, white, gray and red cotton.
Seasonal pieces will always feature new colors and materials, special styles and unique cuts, complemented by pieces from the BASIC collection that match the seasonal color palette. We offer these products season by season, collection by collection in our webshop and in the NON+ showroom.
