This year, NON+ celebrates its 10th birthday, and on this occasion, our anniversary capsule collection was born. The limited edition collection, which will be released on July 4th, features Judit Szolnoki-Szendrődi, the Malinovka brand The founder designed special graphics that appear on the labels, price tags and the large shopper that complements the collection. We spoke to Judit about the collaboration.
Photo: Milan Racmolnar
- When did Malinovka start and how much has your creative style changed since its launch?
- The brand was launched in 2013, within the framework of which I design and produce paper products: diaries, sketchbooks, notebooks, prints and various paper accessories can be found in the brand's collection. As a result of the experiments of recent years, the style of Malinovka has become increasingly simplified: both the formal, binding solutions and the nature of the graphics are characterized by cleaner lines and simpler, more transparent solutions. This is how the principle of less is more is realized for me. In recent years, a kind of conceptual design process has developed: along a given inspiration, not just one piece is created, but an entire collection, the objects of which represent the same approach and a strong visual unity.
- What do you like most about your job?
- The constant change, the new challenges that bring countless surprises and provide a constant opportunity to learn. I also love the freedom of imperfection, for me it is ideal to set the boundaries and rules of my own professional life.
- How do you create balance in your life?
- I balance several things, there are always several threads of action running in my life, I could even say that I have several plates spinning above my head at the same time. I can best describe these in the form of perfectly complementary pairs such as work and family, city and nature, exercise and rest, outdoors and indoors, and fiber and carbohydrates, haha! And indeed, striking a balance is not always easy, but it is very important in order to ensure that nothing that is truly important to me is compromised.
- What does your day look like, how do you work, when does inspiration come?
- Every day is completely different, no two are the same. Running my own brand is a very complex task, I have to think in many different directions at the same time, which requires great flexibility. Inspiration usually comes during periods of rest, which first starts to work inside me, and then takes on tangible form during a longer process of thinking, planning and experimenting.
- Tell us about the graphics you designed for the 10th anniversary collection of NON+!
- I am very happy that Saci asked me to design the graphics for the tenth anniversary collection of NON+, mainly because I feel a strong overlap in our way of thinking and visual world. Japanese culture, geometric patterns, monochrome colors, and formal refinement are close to me. The task was very motivating, I was happy with this challenge. Several ideas were born during the graphic design, but I felt the final one was the strongest from the first minute. I was sure that it would work and that such a clean, yet distinctive visual solution would be created that we can both identify with perfectly.
The NON+ anniversary capsule collection will arrive on our webshop on July 4th and the NON+ showroom, where we are waiting for our customers for 3 days this weekend, from July 4th to 6th!
