NON+'s spring-summer collection is born in the spirit of dynamism, spectacular contrasts and fresh spring shades. Its pieces are both energetic and sensitive, decisive and sophisticated, with more characteristic and more restrained styles perfectly complementing each other and keeping the collection in motion.
A dynamic theme requires dynamic imagery - this was the demand we had, so for the season, instead of more static studio photos, we took images with different moods in several locations.
In the Let's go collection, the contrast of strong colors and light, soft pastel shades, and the subtle geometry of the cut lines create a harmonious unity. We were looking for a clean background and minimalist interior for the geometric cut lines. Lili and Robi's beautiful, bright apartment seemed like the perfect choice, where the white walls, whitewashed parquet and brick wall provided the ideal environment for the clothes.
The collection's delicate pastel light blue color palette counterpoints the strong contrasts, the shifted passe-partout lines, the meeting of straight lines and curves create an exciting harmony. The second part of the photoshoot took place at the HYGGE center in the Bálna Budapest building, where we photographed the light pieces in pastel blue shades and the BASIC basic styles related to the collection.
The grandiose spaces and unique architectural solutions of Bálna, as well as the clean, Scandinavian-style interiors of HYGGE , perfectly match the style characteristics of NON+.
The spring-summer collection is completed with the vibrant Let's go illustration by graphic artist Miklós Kiss , which appears on T-shirts, beachwear and, of course, the well-known NON+ labels, which are renewed from season to season and contain an inspiring message.
Designer: Sarolta Kiss
Photo: Milan Racmolnar
Models: Fanni Batki - Attracitve, Anima Szabó, Réka Tenki, Virág Vári - Attractive
Makeup/hair: Zsófi Fülöp
Typography - Let's go: Miklós Kiss
Concept: Petra Hoffmann
