Instead of a studio, now in a real environment – we present the NONPLUS base.
For the past 16 years, we have mostly taken our campaign photos in a studio with a white background – it was a clean, uniform and well-proven format. But now we have consciously changed this too. We wanted to show the authentic, real environment where NONPLUS pieces are actually born. Instead of studio photo shoots, our own sewing base now served as the location – the space that is not only the physical, but also the spiritual heart and soul of NONPLUS.
Where clothes and values are born.
For us, domestic manufacturing is not just a production process – it is a consciously chosen set of values that sustainably supports the local community and Hungarian light industry. Each of our products comes to life in Gaál Emese’s sewing room, where the conscientious, precise work of the seamstresses ensures the quality, clarity and perfect workmanship of the clothes. They are the ones we can count on with every stitch – and who have been the solid foundation of our brand for 7 years now. We are grateful to be able to work with them.
Fresh perspective, real atmosphere.
The new images are fresh, stylish, yet natural – not only the clothes, but also the relaxed and honest atmosphere surrounding them are reflected in them. There is a deeper message behind the choice of a real location: we believe in transparency, authenticity and that behind sustainable fashion there are people, hands, stories. We wanted to share this real NONPLUS world with you now.
