NON+ has introduced a lot of new products in the last year, we talked to Saci about the changes in the brand's life, new collections, and the core values that define the brand's philosophy.
- How is NON+'s offering structured? Recently, they have been coming out with new products more and more frequently, what is the reason for this?
- Over the past year and a half, we have experienced that the fast fashion world dictates an increasingly faster pace: new pieces appear every week, they work with constantly updated collections, and despite the fact that NON+ has never followed this trend, the changing rules of the fashion industry affect us and our customers. Therefore, we have switched from producing collections that follow the seasons, featuring more models and larger numbers of pieces, to presenting limited collections that appear more frequently and feature fewer models, which provides greater variety in design and allows much more room for experimentation with the material-shape-interaction. Thanks to this, more of our customers are finding pieces they like from the more diverse range.
- What new collection types are you working with and what makes them special?
- Following thorough research and brainstorming, we launched our new collection types in conscious response to changing consumption habits. Last year, we launched our Weekly Set Sale, in which we create popular BASIC styles in vibrant and pastel colors. in colors. The models of the Weekly Set Sale are offered with a 30% discount for one week and are produced in pre-order. We created this sale for more price-sensitive customers and our regular customers who like more colorful pieces, who can't wait for their favorite BASIC style to appear in a new color. Our latest series is the Product of the Month : every month we introduce a new, seasonal style, which is made of extra material in some design or pattern and is only available that month.
- NON+'s seasonal collections always have a message that defines the spirit of the collection. How are these created and what do you want to convey through them?
- In addition to the new mini collections, of course there are the “traditional” ones We also offer spring/summer, autumn/winter collections, one of the important characteristics of which, and at the same time the organizing principle of the entire collection, is the motto, which - to avoid ostentation - proclaims the message of the collection written on the inner labels. These are usually explicitly personal thoughts in the sense that they are linked to the currently important stages of my own inner journey, and convey inspiring messages that are decisive for me at that given time and that I consider important to pass on and thus can motivate others. Uniform and consistent visual communication is particularly important to me, which is why the mottos are always completed by a clean, meaningful graphic and typographic world, which I dream up following the principle of less is more, but we are also happy to cooperate with Hungarian graphic designers in designing the logos for each collection.
- In the life of NON+, the BASIC collection represents constancy. How is it possible that BASIC styles have remained unwaveringly popular over the years?
- The most important motto of NON+'s philosophy is “less is more”, which is represented not only by the style of the clothes and the compilation of the collections, but also by our fundamental approach to the fashion industry. It draws attention to the fact that we should try to focus on internal values instead of externalities. Accordingly, the NON+ BASIC styles, which represent the main direction of the brand, are simple, clean models that provide a comfortable and stylish feeling instead of standing out, in which personality can best be expressed. We strive for naturalness in design and material choices, communicating the values of minimalism in the language of clothes, which we specifically design for the long term. In contrast to the cyclical nature of the fashion industry, NON+ follows the principle of sustainability: we want our models to remain the most popular pieces in our customers' wardrobes for many years and that new styles would be chosen alongside existing ones and not instead of them, which is why it is particularly important that the BASIC models are made of the highest quality cotton. In addition to seasonal collections with limited quantities, we continuously re-manufacture current BASIC models so that they are always available in our range.
- In addition to clothes and accessories, private label items are now also available in the webshop. How did the idea of expanding the range come about?
- In addition to the more frequent, smaller clothing collections, we have launched the DESIGN+ line. These unique accessories and everyday objects represent the previously mentioned “less is more” principle in both their appearance and function. The initial collection includes bags, water bottles, and badges, but the range is constantly expanding. The idea was inspired by our passion for practical and aesthetic design. We would like to surprise NON+ customers from time to time with objects that are useful and bring an aesthetic plus to everyday life.
- The MY+ BOX surprise box is also new, how is it different from similar gift boxes on the market?
- In our monthly MY+ BOX surprise box, a different Hungarian design piece, gift item, or decorative accessory is included with a small NON+ product. All of them are little things that we would be happy to have. As a devotee of Hungarian design, I choose a gift from a Hungarian designer if I can. Over the years, I have met many talented Hungarian creators, and the MY+ BOX gift box series provides a great opportunity to introduce them to NON+ customers.
- You recently launched the DRESS CODE line, aimed at the B2B sector. Who are these models for?
- We created the DRESS CODE sub-brand for our corporate clients, for whom stylish and uniform brand communication is important, which in certain areas also includes the appearance of formal wear and workwear. The DRESS CODE collection, consisting of 50 models, contains models made of cotton bearing the style characteristics of NON+, which can be flexibly tailored and personalized thanks to their wide range of colors.
- Over the past year, the brand's focus has shifted strongly to the webshop, how have customers received this shift? Is there still an option for personal shopping?
- Our webshop has been operating for years, and about two years ago we decided to consciously focus on the webshop, adapting to dynamically changing shopping habits. This decision resulted in changing the opening hours of the Showroom and reallocating our resources. In the Showroom almost All of our current models can be tried on, and we welcome customers here once a week, on Fridays, plus once a month, with a three-day weekend opening hours. In the webshop, we serve all orders from our warehouse, which allows us to work with a significantly shorter delivery time of 2-7 days compared to the previous ones. We believe that this operating model is more convenient for our customers, as webshop orders arrive much faster, and the one-day opening hours per week are sufficient for those who would like to visit us in person.
- Social responsibility is also important in the life of NON+, tell us a few words about that too!
- We strive for environmentally friendly, sustainable operations, we try to produce as little tailoring waste as possible during production, and we make children's hats and children's clothes from the falling materials, which we always offer as donations to different children's hospitals or foundations.
